{"id":726,"date":"2025-11-25T01:55:33","date_gmt":"2025-11-25T01:55:33","guid":{"rendered":"https:\/\/imreszerdahelyi.de\/company\/start-ups\/"},"modified":"2026-03-23T07:02:53","modified_gmt":"2026-03-23T07:02:53","slug":"start-ups","status":"publish","type":"page","link":"https:\/\/imreszerdahelyi.de\/en\/company\/start-ups\/","title":{"rendered":"Start Ups"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/03\/header_img2.webp&#8221; parallax=&#8221;on&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;10vw||0px||false|false&#8221; bottom_divider_style=&#8221;curve2&#8243; bottom_divider_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;header_img2&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0vw||12vw||false|false&#8221; custom_padding_tablet=&#8221;15vw||0vw||false|false&#8221; custom_padding_phone=&#8221;20vw||0vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|600|||||||&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;65px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;40px&#8221; header_line_height_phone=&#8221;32px&#8221; header_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Startup Marketing &amp; Brand Building: From Idea to Icon <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;17vw||3vw||false|false&#8221; custom_padding_tablet=&#8221;15vw||0vw||false|false&#8221; custom_padding_phone=&#8221;5vw||0vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||8vw||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\"> Go-to-Market Strategy: <\/span>Don&#8217;t Launch to Crickets.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Starting a business takes courage. Surviving requires clarity. Once you launch, the clock starts ticking. You are under immense pressure to become visible, present your offer, and win the trust of investors and customers immediately.  <\/p>\n<p>But here is the trap: Most Start-ups lack the resources for a proper strategy. They skip the Go-to-Market Strategy, weak-knee their Brand Positioning, and launch without a plan. The result? Valuable opportunities are lost. I help you stop guessing and start executing.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Analyze My Market Power&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/01\/start-up-success.webp&#8221; title_text=&#8221;start-up-success&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; bottom_divider_style=&#8221;curve2&#8243; bottom_divider_color=&#8221;#142f52&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#142f52&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;32px&#8221; header_2_font=&#8221;|600|on||||||&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;40px&#8221; header_3_font=&#8221;Inter|600|||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;40px&#8221; header_2_line_height_phone=&#8221;32px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>\u201cI help Start-ups design a market power that actually works. We don&#8217;t just want customers to notice you; we want them to need you.\u201c<\/h2>\n<p>Imre Szerdahelyi[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#142f52&#8243; custom_padding=&#8221;||||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Build a Brand Faster. Fail Less.<\/h2>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; ul_line_height=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A strong brand isn&#8217;t a luxury; it&#8217;s your survival kit. Brand Building provides orientation and ensures your business idea is actually heard above the noise.<\/p>\n<p><strong>In the beginning, you have more questions than answers:<\/strong><\/p>\n<ul>\n<li><i><span><\/span><\/i><em><i>When and why do customers buy?<\/i><\/em><\/li>\n<li><i><span><\/span><\/i><em><i>How do we reach them on a shoestring budget?<\/i><\/em><\/li>\n<li><i><span><\/span><\/i><em><i>Which messages actually stick?<\/i><\/em><\/li>\n<\/ul>\n<p>I help you find the answers. We build well-thought-out Startup Marketing and a precise communication strategy.<\/p>\n<ul>\n<li><b><span><\/span><\/b><strong>The Foundation: <\/strong>Strong Brand Positioning that makes you unshakeable.<\/li>\n<li><b><span><\/span><\/b><strong>The Map: <\/strong>A structured Go-to-Market Strategy to address relevant target groups.<\/li>\n<li><b><span><\/span><\/b><strong>The Voice: <\/strong>Regular communication via digital and social media that builds traction.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Do You Need Marketing Support?&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.72) 0%|rgba(255,255,255,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;||6vw||false|false&#8221; bottom_divider_color=&#8221;rgba(200,205,208,0.21)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\">Start-up Branding: <\/span>Be Unique or Be Ignored<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Start-up Marketing<\/strong>\u00a0determines everything: Do you stand out? Do customers understand your value? Do investors write the check? Do talented people apply?<\/p>\n<p>I work with you to <strong><em><i>Build a Brand<\/i><\/em><\/strong>\u00a0that works.[\/et_pb_text][et_pb_toggle title=&#8221;Values That Sell&#8221; open_toggle_text_color=&#8221;#142f52&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#cccccc&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_icon_color=&#8221;#cccccc&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#142f52&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Clear values shape your identity. A generic &#8220;we are innovative&#8221; won&#8217;t cut it. We run a workshop to leverage your convictions and create a value proposition that sums up your added value in seconds.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Look Professional from Day One&#8221; open_toggle_text_color=&#8221;#142f52&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#cccccc&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_icon_color=&#8221;#cccccc&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#142f52&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A clearly designed corporate design reflects your values. Colors, language, and visuals create a coherent structure. We ensure you look like a serious player, not a hobby project.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Content Marketing: Prove Your Worth&#8221; open_toggle_text_color=&#8221;#142f52&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#cccccc&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_icon_color=&#8221;#cccccc&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#142f52&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Content brings your brand to life. We use websites, LinkedIn posts, success stories, and pitch decks to make your innovation tangible. We explain <em><i>why<\/i><\/em>\u00a0you matter.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Lean Marketing: Big Impact, Small Budget&#8221; open_toggle_text_color=&#8221;#142f52&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_color=&#8221;#cccccc&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_icon_color=&#8221;#cccccc&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#142f52&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Start-ups need to conserve cash. We use &#8220;Lean Marketing&#8221; to Build a Brand efficiently. We focus on targeted measures that achieve maximum impact, optimizing every cent of your marketing costs.<\/p>\n<p>[\/et_pb_toggle][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Free Info on Start-up Branding&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>References (Selected Clients)<\/h2>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ul_text_color=&#8221;#000000&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;32px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Start-ups that I support or have supported with their brand positioning, go-to-market strategy, or start-up marketing:[\/et_pb_text][dica_divi_carousel transition_duration=&#8221;3000&#8243; autoplay=&#8221;on&#8221; autoplay_speed=&#8221;3000&#8243; arrow_nav=&#8221;on&#8221; item_vertical_align=&#8221;center&#8221; advanced_effect=&#8221;1&#8243; arrow_nav_color=&#8221;#142f52&#8243; arrow_bg_color=&#8221;RGBA(255,255,255,0)&#8221; overlay_color_field_bgcolor=&#8221;rgba(255,255,255,0.85)&#8221; arrow_position=&#8221;middle-outside&#8221; arrow_position_tablet=&#8221;&#8221; arrow_position_phone=&#8221;bottom&#8221; arrow_position_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_free_form=&#8221;@media screen and (max-width: 500px){||  .dica-container .swiper-buttton-container{||    justify-content: center!important;||  }||}&#8221; global_colors_info=&#8221;{}&#8221;][dica_divi_carouselitem admin_label=&#8221;arana&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/arana-ai.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;bio&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/bioscovery-logo.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;geo&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/geocledian_Logo_CMYK_final_23.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;leicht&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/Logo_rechteckig.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;plastivation&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/PlastiVation_Logo_new_fin.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;teiimo&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/RZ.LOGO_TEIIMO_CMYK.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;terranova&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/TerraNova.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;tripunkt&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/TRI-PUNKT_logo_12_18.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem admin_label=&#8221;xpoli&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/01\/XPOLI-Logo.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(200,205,208,0.21)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\">The Blueprint: Your Go-to-Market Strategy<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Success isn&#8217;t an accident. A smart Go-to-Market Strategy ensures that your product, message, and budget work together seamlessly.<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Define Target Groups That Actually Buy&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We don&#8217;t guess; we analyze. We examine purchasing motives and behavior to Define Target Groups precisely. This allows Marketing and Sales to address real needs with convincing arguments. No more expensive wastage.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Highlight the Added Value&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A good product does not sell itself. I help you sharpen your offering. We create precise core messages tailored to your audience, ensuring your benefits are impossible to miss.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221; The Go-To-Market Plan&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]Together, we prioritize. We determine the content, budget, and implementation steps for traditional, digital, and social media. A concrete marketing plan guides you safely through your market entry.<\/p>\n<p><em>(I know the road. I have accompanied many Start-ups\u2014including my own\u2014on this journey.)<\/em>[\/et_pb_toggle][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Position my Start-up&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Turn Traffic <span class=\"orange\">into Leads<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ul_text_color=&#8221;#000000&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;32px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>After the launch, you need a system. Start-ups thrive on data-based lead generation. I help you build the funnels\u2014websites, landing pages, newsletters\u2014that turn visitors into customers. <em><i>(I execute this with powerful partners from my network.)<\/i><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(200,205,208,0.21)&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slider show_pagination=&#8221;off&#8221; module_class=&#8221;mob-bild&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc0a5659-a842-47c4-9cb5-c6adca7a3e2e&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px||80px||false|false&#8221; custom_css_free_form=&#8221;.et_pb_slide_description{||  padding-bottom: 0px!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-0a41bebc-0107-48f7-8173-6190cad71074%22:%91%22button_bg_color%22%93,%22gcid-aa58ace8-f27f-4d3e-bff4-606cd9606937%22:%91%22box_shadow_color_button%22%93,%22gcid-995ea536-d942-449e-b40e-0d7d5e4aa608%22:%91%22body_text_color%22%93,%22gcid-fb7185f0-febc-426c-87a9-b6e9798849ab%22:%91%22body_ul_text_color%22%93}&#8221;][et_pb_slide image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/terranova-profile.webp&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Oswald|700||on|||||&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;28px&#8221; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; box_shadow_style_image=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>&#8220;Highly precise and effective marketing consulting. Imre grasped our often complex market and customer structure with ease. The collaboration proved invaluable in shifting our (often skewed) internal perspective and focusing more on the customer\u2019s point of view.&#8221;<\/p>\n<p><span class=\"et_pb_slide_title\">Marc Buttmann<\/span><br \/>CEO<br \/>TerraNova Energy GmbH<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(200,205,208,0.21)&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6vw|5vw|6vw|5vw|true|true&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>From Startup <span class=\"orange\">to Scale-Up<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text ul_item_indent=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;||||||||&#8221; ul_text_color=&#8221;#000000&#8243; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;32px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]The goal isn&#8217;t to stay a startup forever. Ideally, you grow into a successful SME.<\/p>\n<p>As you mature, you need to adapt your <strong>Brand Positioning<\/strong>\u00a0and marketing strategy. You need to bring product innovations to market and support employee growth with Employer Branding. I support you on this journey from the garage to the boardroom.<\/p>\n<p>Learn more about my <a href=\"\/en\/marketing\/\">marketing services<\/a> and my <a href=\"\/en\/company\/sme\/\">services for SMEs<\/a>.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/11\/Kaya-Imre-67.webp&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;8vw|11%|4vw|11%|false|true&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/11\/Kaya-Imre-67.webp&#8221; title_text=&#8221;Kaya-Imre-67&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FAQ: <span class=\"orange\">Start-up Marketing Simplified<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1765938180141\"><h3 class=\"schema-faq-question\">How do you develop a successful Go-to-Market Strategy?<\/h3> <p class=\"schema-faq-answer\">Research, focus, and execution. We analyze the competition, Define Target Groups, and create a realistic plan. It\u2019s about highlighting your strengths in a way that makes sense to the buyer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765938194783\"><h3 class=\"schema-faq-question\">What makes good brand positioning for a start-up?<\/h3> <p class=\"schema-faq-answer\">Clarity. It clearly shows what you stand for, what benefits you offer, and why customers should choose you over the established giants.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765938202055\"><h3 class=\"schema-faq-question\">How do I Define Target Groups if I don't have data yet?<\/h3> <p class=\"schema-faq-answer\">We hustle. We use interviews, market observation, and hypotheses about purchasing motives. Then, we test iteratively and refine based on real feedback.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765938209911\"><h3 class=\"schema-faq-question\">How can Lean Marketing work with no money?<\/h3> <p class=\"schema-faq-answer\">Lean marketing relies on priorities. We pick the few tools that work best and ignore the rest. We focus on organic channels and clear messages to get maximum impact from a small budget.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765938218471\"><h3 class=\"schema-faq-question\">How do I optimize costs?<\/h3> <p class=\"schema-faq-answer\">By measuring everything. We focus on what works, kill what doesn't, and constantly optimize your funnel.<\/p> <\/div> <\/div>\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How do you develop a successful Go-to-Market Strategy?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Research, focus, and execution. We analyze the competition, Define Target Groups, and create a realistic plan. It\\u2019s about highlighting your strengths in a way that makes sense to the buyer.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What makes good brand positioning for a start-up?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Clarity. 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