{"id":822,"date":"2025-11-24T09:53:13","date_gmt":"2025-11-24T09:53:13","guid":{"rendered":"https:\/\/imreszerdahelyi.de\/marketing\/strategie\/"},"modified":"2026-02-19T06:50:59","modified_gmt":"2026-02-19T06:50:59","slug":"strategy","status":"publish","type":"page","link":"https:\/\/imreszerdahelyi.de\/en\/marketing\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/01\/strategy-header-img.webp&#8221; parallax=&#8221;on&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;10vw||0px||false|false&#8221; bottom_divider_style=&#8221;curve2&#8243; bottom_divider_color=&#8221;#FFFFFF&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0vw||12vw||false|false&#8221; custom_padding_tablet=&#8221;15vw||0vw||false|false&#8221; custom_padding_phone=&#8221;20vw||0vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|600|||||||&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;65px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;40px&#8221; header_line_height_phone=&#8221;32px&#8221; header_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Change Management Expertise for Realignment &#038; Growth<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;17vw||3vw||false|false&#8221; custom_padding_tablet=&#8221;15vw||0vw||false|false&#8221; custom_padding_phone=&#8221;5vw||0vw||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#142f52&#8243; admin_label=&#8221;Services&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||8vw||false|false&#8221; bottom_divider_style=&#8221;curve2&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\">Change is Constant. <\/span>Your Strategy Shouldn&#8217;t Be Chaos.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Start-ups, SMEs, and international giants are all facing the same pressure: The market moves fast. Whether you are launching new products, realigning supply chains, hunting for skilled talent, meeting ESG requirements, or adapting to AI, standing still is not an option.<\/p>\n<p>Change Management and Sustainability Strategies require clear priorities and bold decisions. But a strategy is useless if no one understands it. I provide Strategic Consulting that explains the complex simple. I help you provide guidance and strengthen trust by meeting the expectations of your employees, customers, and stakeholders head-on.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Request Strategic Consulting&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#142f52&#8243; custom_padding=&#8221;||||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2> Lead Change. Don&#8217;t Just Survive It.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Change processes succeed when they are backed by a smart plan and clear talk. My approach to Change Management ensures that orientation is created, decisions remain comprehensible, and goals are actually hit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Where I Can Help:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Plan the Work, Work the Plan&#8221; open_toggle_text_color=&#8221;#FFFFFF&#8221; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I help you design change processes where tasks are defined, and responsibilities are clear. We make progress visible. This reduces complexity and guides your teams safely through the fog of change.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Strategic Communication Builds Trust&#8221; open_toggle_text_color=&#8221;#FFFFFF&#8221; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Change scares people. Effective communication fixes that. I develop strategies that enable your managers to communicate change in a way that is human and understandable, strengthening trust right when you need it most.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Sustainability Strategies That Are Real&#8221; open_toggle_text_color=&#8221;#FFFFFF&#8221; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1200ms&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Greenwashing doesn&#8217;t work. I support companies in developing credible Sustainability Strategies and accompanying transformation projects. We ensure your ESG communication and sustainability reports form an authentic picture that convinces stakeholders you are serious about the future.<\/p>\n<p>[\/et_pb_toggle][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Start a Strategy Discussion&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4vw||6vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\">Strategic Positioning: <\/span>Stand Out or Get Lost<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What does your company stand for? If you can&#8217;t answer that in one sentence, we have work to do. Clear positioning shows your strengths and proves why you are different from the noise.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; animation_style=&#8221;fold&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;rgba(0,0,0,0.34)&#8221; border_style_all=&#8221;double&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;transition: ease 0.5s;&#8221; border_color_all__hover_enabled=&#8221;on|hover&#8221; border_color_all__hover=&#8221;#ef7d00&#8243;][et_pb_blurb title=&#8221;Define Your Edge&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;left&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#142f52&#8243; header_line_height=&#8221;30px&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;icon-statistics&#8221; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/02\/icon-statistics.webp&#8221; image_icon_custom_margin=&#8221;5px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Together, we work on Strategy Development that highlights your uniqueness. We focus on relevance, differentiation, and developing clear competitive advantages that meet your target group&#8217;s expectations.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; animation_style=&#8221;fold&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;rgba(0,0,0,0.34)&#8221; border_style_all=&#8221;double&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;transition: ease 0.5s;&#8221; border_color_all__hover_enabled=&#8221;on|hover&#8221; border_color_all__hover=&#8221;#ef7d00&#8243;][et_pb_blurb title=&#8221;Big Impact, Small Team&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;left&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#142f52&#8243; header_line_height=&#8221;30px&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;icon-statistics&#8221; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/02\/icon-statistics.webp&#8221; image_icon_custom_margin=&#8221;5px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>You don&#8217;t need a massive department to have a massive impact. I help you develop a marketing strategy that prioritizes goals and organizes your traditional, digital, and social measures efficiently. The result? A plan that even small teams can execute successfully.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; animation_style=&#8221;fold&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;rgba(0,0,0,0.34)&#8221; border_style_all=&#8221;double&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;transition: ease 0.5s;&#8221; border_color_all__hover_enabled=&#8221;on|hover&#8221; border_color_all__hover=&#8221;#ef7d00&#8243;][et_pb_blurb title=&#8221;The Power Couple: Social &#038; Content&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;left&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#142f52&#8243; header_line_height=&#8221;30px&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;icon-statistics&#8221; image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/02\/icon-statistics.webp&#8221; image_icon_custom_margin=&#8221;5px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>I combine Social Media Strategy and Content Strategy into one integrated approach. We don&#8217;t just post; we build visibility, reach, and reputation. This is consistent digital brand management that demonstrates competence.<\/p>\n<p><em><i>(Want to know how we implement this? Check out the \u201c<a href=\"\/en\/marketing\/digital-marketing-and-design\/\">Digital Marketing &amp; Design<\/a>\u201d section.)<\/i><\/em><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(200,205,208,0.21)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#ef7d00&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"blue\">Launching Something New? Let\u2019s Do It Right.<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Whether it&#8217;s a new market, a new product, or an international rollout, a launch without a plan is just a gamble. I provide the sound planning and structured processes you need to win.<\/p>\n<p><strong>The Launchpad:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;The Setup: Strategic Prep&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We start with facts, not feelings. Market analysis, target group segmentation, and clear positioning are the foundation. We build a concept that exploits opportunities and minimizes risks.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;The Launch: Campaigns That Convert&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Introducing product innovations is tough. Together, we develop a marketing concept that communicates your product&#8217;s strengths with clear, compelling messages across all channels.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;The Echo: Multichannel Strategies&#8221; open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; open_toggle_icon=&#8221;&#x32;||divi||400&#8243; open_use_icon_font_size=&#8221;on&#8221; open_icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_level=&#8221;h3&#8243; title_font=&#8221;|||on|||||&#8221; title_line_height=&#8221;30px&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; title_font_size_tablet=&#8221;20px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.24)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I show you how to be consistent everywhere. From internal memos to trade media and social platforms, we address your target groups at every touchpoint along the customer journey.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slider show_pagination=&#8221;off&#8221; module_class=&#8221;mob-bild&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc0a5659-a842-47c4-9cb5-c6adca7a3e2e&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; custom_padding=&#8221;0px||80px||false|false&#8221; custom_css_free_form=&#8221;.et_pb_slide_description{||  padding-bottom: 0px!important;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-0a41bebc-0107-48f7-8173-6190cad71074%22:%91%22button_bg_color%22%93,%22gcid-aa58ace8-f27f-4d3e-bff4-606cd9606937%22:%91%22box_shadow_color_button%22%93,%22gcid-995ea536-d942-449e-b40e-0d7d5e4aa608%22:%91%22body_text_color%22%93,%22gcid-fb7185f0-febc-426c-87a9-b6e9798849ab%22:%91%22body_ul_text_color%22%93}&#8221;][et_pb_slide image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2025\/12\/gerling-profile.webp&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Oswald|700||on|||||&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;28px&#8221; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; box_shadow_style_image=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]&#8221;As a small, specialized SME, we struggled to gain visibility and reach on social media. Imre&#8217;s LinkedIn training and new content strategy enabled us to share targeted information with customers and business partners, turning them into followers\u2014especially during the world&#8217;s leading trade fair, LIGNA.&#8221;<\/p>\n<p><span class=\"et_pb_slide_title\">Holger Gerling<\/span><br \/>\nManaging Director<br \/>\nGerling Automation GmbH[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;125deg&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.5) 50%|rgba(255,255,255,0) 70%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/01\/strategy-cta-bg.webp&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;6vw||6vw||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|5vw|0px|5vw|true|true&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|true&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Stop Guessing.<span class=\"orange\"> Start Strategizing.<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||||true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Are you ready to drive forward realignments, positioning, or market entries? I support you from Strategy Development to implementation. I work with board members, managing directors, and executives who want energetic, structured support.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/en\/contact\/&#8221; button_text=&#8221;Request Strategy Consulting&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;btn-abs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ef7d00&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0.16em&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;40px&#8221; custom_padding=&#8221;11px|40px|11px|40px|true|true&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|hover&#8221; transform_scale__hover_enabled=&#8221;off|hover&#8221; transform_translate__hover_enabled=&#8221;off|hover&#8221; transform_rotate__hover_enabled=&#8221;off|hover&#8221; transform_skew__hover_enabled=&#8221;off|hover&#8221; transform_origin__hover_enabled=&#8221;off|hover&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;white-space: nowrap;&#8221; custom_css_main_element_phone=&#8221;white-space: nowrap;&#8221; filter_contrast__hover_enabled=&#8221;on|hover&#8221; filter_contrast__hover=&#8221;130%&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6vw|5vw|6vw|5vw|true|true&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#142f52&#8243; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FAQ: <span class=\"orange\">Strategic Consulting Simplified<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1765952170364\"><h3 class=\"schema-faq-question\">What is the role of strategy in Change Management?<\/h3> <p class=\"schema-faq-answer\">It\u2019s the roadmap. 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