{"id":2126,"date":"2026-07-28T09:03:19","date_gmt":"2026-07-28T09:03:19","guid":{"rendered":"https:\/\/imreszerdahelyi.de\/?p=2126"},"modified":"2026-07-28T09:12:38","modified_gmt":"2026-07-28T09:12:38","slug":"intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany","status":"publish","type":"post","link":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/","title":{"rendered":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title date_format=”j. F Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.27.5″ _module_preset=”default” title_font=”|600||on|||||” title_text_color=”#142f52″ title_font_size=”36px” title_line_height=”40px” meta_text_color=”#000000″ custom_margin=”||20px||false|false” title_font_size_tablet=”32px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title title=”off” meta=”off” _builder_version=”4.27.5″ _module_preset=”default” title_font=”|600||on|||||” title_text_color=”#142f52″ title_font_size=”36px” title_line_height=”32px” meta_text_color=”#000000″ title_font_size_tablet=”32px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text ul_item_indent=”30px” ol_item_indent=”30px” _builder_version=”4.27.7″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”32px” ol_font=”|300|||||||” header_2_font=”|||on|||||” header_2_text_color=”#142f52″ header_2_font_size=”30px” header_2_line_height=”32px” header_3_font=”|||on|||||” header_3_text_color=”#142f52″ header_3_font_size=”24px” header_3_line_height=”32px” header_2_font_size_tablet=”28px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”24px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” custom_css_free_form=”ol li::marker {|| font-weight: bold;||}||||ul.nobullet{|| list-style-type: none!important;||}” global_colors_info=”{}”]<\/p>\n

Many foreign companies stumble in PR by assuming a message that working in their home market will succeed in another. They rely on Google Translate for press releases, copy pitches, and apply the same communication strategy across borders. Linguistically, this often works. In terms of impact, it rarely does.<\/p>\n

Media function differently in every country. A fact foreign companies often overlooks in their international communication. <\/p>\n

To succeed in German PR, fluent German language is a 100 percent need, but skills aren’t enough. You must grasp how German media operate. Newsrooms in Germany respond differently to topics, tone, and how companies present themselves. Misjudge this, and you won’t necessarily face bad press; you’ll often face no reaction at all. <\/p>\n

This is where intercultural communication matters. It’s not about translation. It’s about crafting messages that truly resonate in a specific market.<\/p>\n

If you aim to position complex, explanation-heavy offerings more clearly for the German market, I am ready to assist<\/a>.<\/p>\n

What Is Intercultural Communication in PR?<\/h2>\n

Intercultural communication in PR involves more than just translating words. While it seems obvious that communication should suit its target market, this often doesn’t happen. International messages are linguistically adapted but rarely scrutinized for content. The text appears in German, yet the underlying ideas remain foreign. <\/p>\n

That’s exactly where the problem starts.<\/p>\n

Intercultural communication requires respecting journalistic expectations, cultural codes, and media routines. A press release might be formally perfect but still fail to resonate. A pitch may sound professional yet miss what a newsroom truly needs. <\/p>\n

Different media cultures react differently to confidence, exaggeration, brand messaging, or heavily staged corporate language. <\/p>\n

German Media Culture: Why German Outlets Work Differently<\/h2>\n

German media aren’t harder to work with because they’re more complex. They simply follow different rules. <\/p>\n

In Germany, accuracy, credibility, verifiability, and a strict divide between advertising and editorial content hold significant importance. These principles directly influence how corporate communication is perceived. Messages that seem overly polished, self-congratulatory, or lacking substance are quicker to stand out \u2014 and be dismissed as advertising \u2014 than in many other markets. <\/p>\n

This doesn’t mean German media are inherently more skeptical or unapproachable. However, they tend to respond more critically to anything that feels like marketing disguised as information. <\/p>\n

Be aware: In Germany, sounding good isn\u2019t enough. A message must stand up to scrutiny, stay relevant, and offer real value to a newsroom. <\/strong><\/p>\n

Many international PR texts lean heavily on branding: bold claims, sweeping statements, and plenty of confidence. That approach may work in some markets, but in Germany, it often feels like advertising when the context is missing.<\/p>\n

A company might call itself leading, innovative, or groundbreaking, yet fail to show what that means. Or a global announcement might roll out without explaining its relevance to the German market.<\/p>\n

This highlights a key difference in cross-border PR. In Germany, the biggest words rarely succeed. The clearest ones do. Not the loudest self-promotion, but the most understandable framing wins. <\/p>\n

Good PR in Germany starts with a simple question: Does this topic actually fit the newsroom? <\/p>\n

– What’s the real news value?
\n– What’s the relevant angle?
\n– Why should a newsroom cover this?
\n– And why now?<\/p>\n

These questions sound obvious. In practice, people often ask them too late. <\/p>\n

It’s worth to take a closer look at Germany\u2019s media landscape. Trade publications, regional media, and specialized outlets often matter far more than international teams assume at first. <\/p>\n

If you want to sharpen your messaging and make it more media-ready, you’ll find more on communication and PR<\/a> here.<\/p>\n

How to Adapt Your PR Strategy for the German Market<\/h2>\n

You don\u2019t need to reinvent your communications for Germany. Instead, understand what works here.<\/p>\n

1. Don’t just Google translate. Check the news value<\/h3>\n

An international company announcement rarely interests German media by default. Don\u2019t simply localize the text. First, ask: Why should German journalists care? <\/p>\n

Look for an industry angle, an economic impact, a local effect, a social dimension, or a concrete change for the market. Make that relevance clear. <\/p>\n

– Highlight the local significance
\n– Reassess the announcement\u2019s value for Germany
\n– Show why the topic matters beyond your company <\/p>\n

2. Write factually and avoid promotional language<\/h3>\n

International texts often aim to impress. In Germany, concrete and measured statements work better. <\/p>\n

Use fewer superlatives. Skip self-praise. Offer more context and substance. <\/p>\n

PR doesn\u2019t have to sound dry, but it should explain, not exaggerate. <\/p>\n

– Cut superlatives and empty marketing phrases
\n– State the concrete benefit
\n– Back statements with examples, numbers, or traceable effects<\/p>\n

3. Treat newsrooms as their own logic, not a distribution list<\/h3>\n

A press release is not an offshoot of corporate communications. It is an offer to a newsroom. That offer only succeeds if you build it from the outlet\u2019s perspective.<\/p>\n

– Think about the topic from the outlet’s perspective
\n– Don’t just send but provide a clear angle
\n– Prepare information so journalists can use it directly<\/p>\n

4. Don’t overvalue the big national outlets<\/h3>\n

International teams often focus first on top-tier national media. In Germany, that approach often fails. Regional outlets, local titles, and trade press usually matter more than they seem from a global perspective.<\/p>\n

– Take trade press seriously
\n– Treat regional relevance as essential, not secondary
\n– Choose media for topic fit, not prestige<\/p>\n

5. Build trust through the way you work, not just through content<\/h3>\n

Good media relations do not rest on strong copy alone. They also show the way people work together. If you are reachable, well prepared, and reliable in follow-up, you build trust.<\/p>\n

If you respond late, dodge questions, or rely too much on marketing, you lose it quickly.<\/p>\n

– Be reachable and reliable
\n– Prepare information clearly and make sure others can verify it
\n– Take follow-up questions seriously and answer them precisely <\/p>\n

Conclusion<\/h2>\n

Intercultural communication for the German market does not mean translating a message word for word by Google. It means understanding how the media work.<\/p>\n

Anyone who understands how German media operate, what newsrooms truly value, and why credibility, relevance, and framing often matter more than bold claims can make PR far more effective. <\/p>\n

German media are not more complicated. They are simply different. That is exactly why it pays to adapt your PR strategy for Germany instead of merely translating it.<\/p>\n

If you want to sharpen your PR for the German market, adapt international messaging, or position your B2B communication more clearly, feel free to book a no-obligation initial conversation<\/a>. As a PR consultant based in Germany, I support international companies with exactly this kind of strategic communication.<\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.27.7″ _module_preset=”default” hover_enabled=”0″ custom_css_free_form=”.author-box strong{|| color: #000000;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

<\/p>\n
\"\"<\/div>\n

<\/p>\n

Imre Szerdahelyi<\/pee> Imre Szerdahelyi ist Inhaber der Szerdahelyi Marketing- und Kommunikationsberatung in M\u00fcnchen. Seit \u00fcber 30 Jahren arbeitet er in den Bereichen Markenmanagement, Marketing, Kommunikation und Investor Relations t\u00e4tig. Mehr als 20 Jahre war er auf Unternehmensseite t\u00e4tig, davon zw\u00f6lf Jahre als Leiter internationaler Abteilungen und Projektteams bei zwei globalen Markt- und Technologief\u00fchrern. F\u00fcr seine Klienten agiert er als strategischer Berater, Arrangeur, Projektkoordinator, Netzwerker oder Interim-Manager.<\/pee> <\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” background_color=”#ef7d00″ custom_padding=”15px|10px|5px|10px|false|true” custom_padding_tablet=”15px|10px|5px|10px|false|true” custom_padding_phone=”15px|10px|15px|10px|false|true” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Neueste Beitr\u00e4ge<\/h2>\n

[\/et_pb_text][et_pb_blog posts_number=”5″ include_categories=”all,1″ meta_date=”j. F Y” use_manual_excerpt=”off” excerpt_length=”0″ show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” module_class=”postlist” _builder_version=”4.27.7″ _module_preset=”default” header_level=”h3″ header_font=”|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” meta_text_color=”rgba(0,0,0,0.7)” saved_tabs=”all” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Many foreign companies stumble in PR by assuming a message that working in their home market will succeed in another. They rely on Google Translate for press releases, copy pitches, and apply the same communication strategy across borders. Linguistically, this often works. In terms of impact, it rarely does. Media function differently in every country. […]<\/p>\n","protected":false},"author":1,"featured_media":2138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-englisch"],"yoast_head":"\nIntercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi\" \/>\n<meta property=\"og:description\" content=\"Many foreign companies stumble in PR by assuming a message that working in their home market will succeed in another. They rely on Google Translate for press releases, copy pitches, and apply the same communication strategy across borders. Linguistically, this often works. In terms of impact, it rarely does. Media function differently in every country. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"imreszerdahelyi\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T09:03:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T09:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Imre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Imre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/\"},\"author\":{\"name\":\"Imre\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/#\\\/schema\\\/person\\\/747ad037d0460c11d6ef7f9456bf4054\"},\"headline\":\"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany\",\"datePublished\":\"2026-07-28T09:03:19+00:00\",\"dateModified\":\"2026-07-28T09:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/\"},\"wordCount\":1760,\"image\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/intercultural-communication-germany.webp\",\"articleSection\":[\"Englisch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/\",\"url\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/\",\"name\":\"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/intercultural-communication-germany.webp\",\"datePublished\":\"2026-07-28T09:03:19+00:00\",\"dateModified\":\"2026-07-28T09:12:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/#\\\/schema\\\/person\\\/747ad037d0460c11d6ef7f9456bf4054\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/intercultural-communication-germany.webp\",\"contentUrl\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/intercultural-communication-germany.webp\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/\",\"name\":\"imreszerdahelyi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/#\\\/schema\\\/person\\\/747ad037d0460c11d6ef7f9456bf4054\",\"name\":\"Imre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/litespeed\\\/avatar\\\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493\",\"url\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/litespeed\\\/avatar\\\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493\",\"contentUrl\":\"https:\\\/\\\/imreszerdahelyi.de\\\/wp-content\\\/litespeed\\\/avatar\\\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493\",\"caption\":\"Imre\"},\"sameAs\":[\"https:\\\/\\\/imreszerdahelyi.de\"],\"url\":\"https:\\\/\\\/imreszerdahelyi.de\\\/en\\\/author\\\/admin_imreszerdahelyi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/","og_locale":"en_US","og_type":"article","og_title":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi","og_description":"Many foreign companies stumble in PR by assuming a message that working in their home market will succeed in another. They rely on Google Translate for press releases, copy pitches, and apply the same communication strategy across borders. Linguistically, this often works. In terms of impact, it rarely does. Media function differently in every country. […]","og_url":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/","og_site_name":"imreszerdahelyi","article_published_time":"2026-07-28T09:03:19+00:00","article_modified_time":"2026-07-28T09:12:38+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp","type":"image\/webp"}],"author":"Imre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Imre","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#article","isPartOf":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/"},"author":{"name":"Imre","@id":"https:\/\/imreszerdahelyi.de\/en\/#\/schema\/person\/747ad037d0460c11d6ef7f9456bf4054"},"headline":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany","datePublished":"2026-07-28T09:03:19+00:00","dateModified":"2026-07-28T09:12:38+00:00","mainEntityOfPage":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/"},"wordCount":1760,"image":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp","articleSection":["Englisch"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/","url":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/","name":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany - imreszerdahelyi","isPartOf":{"@id":"https:\/\/imreszerdahelyi.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#primaryimage"},"image":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp","datePublished":"2026-07-28T09:03:19+00:00","dateModified":"2026-07-28T09:12:38+00:00","author":{"@id":"https:\/\/imreszerdahelyi.de\/en\/#\/schema\/person\/747ad037d0460c11d6ef7f9456bf4054"},"breadcrumb":{"@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#primaryimage","url":"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp","contentUrl":"https:\/\/imreszerdahelyi.de\/wp-content\/uploads\/2026\/07\/intercultural-communication-germany.webp","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/imreszerdahelyi.de\/en\/intercultural-communication-why-foreign-companies-often-fail-with-their-pr-strategies-in-germany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/imreszerdahelyi.de\/en\/"},{"@type":"ListItem","position":2,"name":"Intercultural Communication: Why Foreign Companies Often Fail with their PR Strategies in Germany"}]},{"@type":"WebSite","@id":"https:\/\/imreszerdahelyi.de\/en\/#website","url":"https:\/\/imreszerdahelyi.de\/en\/","name":"imreszerdahelyi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imreszerdahelyi.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/imreszerdahelyi.de\/en\/#\/schema\/person\/747ad037d0460c11d6ef7f9456bf4054","name":"Imre","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imreszerdahelyi.de\/wp-content\/litespeed\/avatar\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493","url":"https:\/\/imreszerdahelyi.de\/wp-content\/litespeed\/avatar\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493","contentUrl":"https:\/\/imreszerdahelyi.de\/wp-content\/litespeed\/avatar\/f54107d489ae25cb3bb96b044d6a01ec.jpg?ver=1786215493","caption":"Imre"},"sameAs":["https:\/\/imreszerdahelyi.de"],"url":"https:\/\/imreszerdahelyi.de\/en\/author\/admin_imreszerdahelyi\/"}]}},"_links":{"self":[{"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/posts\/2126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/comments?post=2126"}],"version-history":[{"count":16,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/posts\/2126\/revisions\/2146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/media\/2138"}],"wp:attachment":[{"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/media?parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/categories?post=2126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imreszerdahelyi.de\/en\/wp-json\/wp\/v2\/tags?post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}