Strategic Marketing for SMEs: Build Your Brand. Keep Your Customers.

You Are the Backbone. Let’s Make You Visible.

SMEs are the hidden champions of the economy. You stand out through quality, you innovate constantly, and you think in generations, not just quarters. But in a noisy international market, being “good” isn’t enough anymore. You have to be seen.

Whether you need to reposition a brand, digitize your processes, or fight for skilled talent, the pressure is on. The solution isn’t just “more marketing”—it’s integrated marketing communication. I help you connect the dots between traditional values and digital reach to ensure your business withstands competitive pressure and grows internationally.

Enhance Your Market Power

“I don’t just advise; I roll up my sleeves. I help SMEs sharpen their brand profile to ensure they stay relevant. With clear management and precise communication, we turn your hidden strengths into visible market power.”

Imre Szerdahelyi

Strategy & Communication: Consulting That Fits Your Size

You don’t need the bureaucracy of a massive corporation; you need the agility of a partner who understands you. My approach combines Strategy Consulting SME, communications, and marketing into one seamless package. I develop concepts with vision and impact. My Services for SMEs:
  • Analysis: We look at the market, the competition, and your customer needs.
  • Brand Strategy: Brand strengthening or repositioning a brand to stay competitive.
  • Growth: Strategies for product launches, customer acquisition, and customer retention.
  • Digital Push: Content marketing, LinkedIn marketing, and Online Marketing SME.
  • Crisis & Change: Marketing concepts for internationalization, sustainability, or tough transitions.
  • PR: Getting you into the daily, business, and trade media.
I bring over 20 years of B2B experience to the table. For twelve years, I managed brand management, marketing, communication and investor relations for international market leaders. I know how to scale what you have built.
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Repositioning: Fresh Impulse for Your Brand

Every successful brand rests on a stable foundation, but it must remain adaptable. If your brand feels dusty, it’s time to polish it.

Together, we analyze how you are perceived versus how you want to be perceived. Whether it’s a full repositioning of a brand, a refresh, or Brand strengthening, we make your values visible.

The War for Talent: Employer Branding SME

You can’t grow without good people. Employer Branding SME is essential for retaining skilled workers and attracting new talent. A credible employer brand shows what you stand for and the culture you embody. We make sure applicants see you as the attractive employer you are, solving your skilled labor shortage through communication.

Analyze My Brand

Get Customers. Keep Customers.

Sustainable success happens when Customer acquisition and Customer retention go hand in hand. You can’t have one without the other. I help you use Online Marketing SME and content strategies to increase your reach and credibility.

Digitalization is Not Optional

For SMEs, Digitalization SME isn’t just about software; it’s about survival. It means creating a consistent online market presence and using digital channels effectively. The Digital Growth Plan:

Online Marketing SME

We develop a clear digital strategy tailored to your business goals—no wasted budget.

Social Media

We build your presence, especially on LinkedIn, to increase brand awareness.

Content Marketing

We create relevant content that highlights your deep expertise.

Digitalization SME

We optimize processes to make your marketing measurable.

Control

We use data to track success, so you know exactly what your investment is bringing back.

I execute this with a network of powerful partners who are experts in their fields.

The “Arranger”: Project Management That Gets It Done

My clients are the heartbeat of the SME and mechanical engineering sectors. I am the external “Arranger.” I juggle the tasks, manage the partners, and bring every project to a successful conclusion—on time and within budget.

I draw on experience from over 3,500 projects. Whether it’s a single press release or organizing a massive trade fair appearance, I act as a sparring partner on equal footing. I don’t just write concepts; I ensure they get implemented.

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For German Companies: Taking Your Brand International

If you are a German company, you face a different challenge: How do you stay consistent worldwide while adapting to local cultures?

A successful International Marketing Management strategy requires Intercultural Competence. With years of experience in European, Asian, and US markets, I help you internationalize your brand.

  • International Consistency: Ensuring your brand positioning holds up worldwide.
  • Local Adaptation: Did you know that companies in Latin America often use comics in corporate comms? I help you find the right tone for the right region.
  • International Employer Branding: Attracting talent internationally.
  • Product Launches: Coordinating marketing concepts for international rollouts.

Did you know that companies in South and Latin American countries use comics in their corporate communications, for example? I help you develop messages that work across cultures. Clear, respectful, and in a tone that builds trust with customers, business partners, and other stakeholders.

Discover Your International Potential

References (Selected Clients)

SMEs that I support or have supported with my strategy consulting, marketing consulting, and communications consulting services:
amitronics logo
“Imre played a key role in shaping our brand, marketing, and communications — from the foundation of our mechanical engineering start-up to its growth into a recognized SME. He crafted our corporate identity and market presence, created and executed our marketing strategy, and greatly enhanced our visibility in the plastics industry. His standout achievement was the four-year marketing campaign for our product brand INNOVA, guiding it from initial concept to its successful debut at K 2025, the world’s largest plastics trade fair.” Dr. Daniel Ammer VP R&D PlastiVation Machinery GmbH

What’s Your Next Move?

You can read more about my general approach on the Home page or in the Marketing section. But if you are ready to talk specifics about your SME, let’s skip the reading and start talking. Are you ready to strengthen your brand, increase your visibility, or align your customer communications?
Contact Me Now

FAQ: SME Marketing Simplified

How can SMEs improve Customer Acquisition?

By stopping the "scattergun" approach. You need a clear marketing strategy that is consistent across traditional and digital media. Modern content marketing builds the trust that turns leads into sales.

Why bother with Repositioning a Brand?

Because the market changes. Repositioning highlights your uniqueness and sets you apart from the competition. It signals to customers and employees that you are evolving, not stagnating.

How does Digitalization SME actually help me?

It expands your reach. Through optimized processes and digital channels, you can reach customers you never had access to before. Plus, it makes your marketing measurable.

Can we do Brand Repositioning and Employee Retention at the same time?

You should! Employer Branding SME is part of your brand identity. When you communicate your vision clearly, you attract customers and employees who believe in what you are doing.

How do we go international?

With a plan. We adapt your marketing concepts to local conditions while keeping your international brand consistent. This ensures you remain competitive worldwide without losing your German roots.