Marketing Consultant, Networker, Strategic Partner.

Corporate Experience Meets Entrepreneurial Drive

Start-ups, SMEs, and international companies don’t need another consultant who just writes slides. They need clear strategies, in-depth expertise, and someone who grasps complex problems instantly.

I have sat in your chair. I have been working in brand management, marketing, and communications for over 30 years.

  • 20+ years on the corporate side.
  • 12 years as Head of International Departments and project teams at two global market leaders.

Today, I put this knowledge to work for my clients. I act as your Project Coordinator, your Networker, and your interim manager. I don’t just advise; I execute.

”I learned my craft from scratch. I know the structures, processes, and behaviors of a company inside out. I offer tailor-made solutions, not standard ones. I don’t sell ready-made systems; I solve your specific problems.”

Imre Szerdahelyi

Performance is in my DNA

As a former competitive water polo player, I learned early on what counts: work hard, play as a team, take responsibility, and get things done.

These aren’t just sports metaphors; they are the values that shape my work as a Marketing Consultant and Project Coordinator to this day.

I combine this discipline with a passion for brands. As a strategist and marketing consultant, I give brands a voice. I lead people, inspire ideas, and implement projects so that your market presence is authentic, effective, and visible.

The Goal: Ensuring your long-term success.

My Passion, my Mission & my Promise

My Passion: I love building things. Whether it’s creating something new or renewing what already exists, I like rolling up my sleeves and getting to work.I enjoy keeping multiple balls in the air—that is where my strength as a Strategic Partner comes into play.My Mission: Brands and companies should stand out, convince, and inspire.My Promise: I’ll make you outstanding. For your customers.

My Personal Brand: Honesty, Fairness, Loyalty

My business is built on values, not just contracts.

Honest and Decent: No ulterior motives. I work at eye level and with respect. If I think a strategy won’t work, I will tell you. I prefer to be honest than to take your money for a task that makes no sense.

Fair and Reliable: Yes, my services cost money. But I want that investment to pay off for you. My handshake counts. Whatever is agreed, I keep to it.

Integrity and Loyal: I listen because I need to know where you want to go. Then, words must be followed by action. I deliver on my promises—responsibly and reliably.

3,500 Projects. One Powerful Network.

I have executed over 3,500 projects nationally and internationally—from brand building and communication strategies to digital marketing campaigns. As a Networker, I don’t just make introductions; I open doors. I bring the right partners, resources, and experts to your table to ensure your vision is implemented efficiently.

I ensure that brand management, strategic planning, and operational implementation align perfectly. You won’t get a patchwork solution; you get a well-thought-out concept that convinces your customers and actually works.

Global track record. My Work Experience

Here is my professional CV in more detail. And if you want even more details, just give me a call. I’ll tell you everything.
2018 to present

Szerdahelyi Marketing and Communications Consulting, Founder and CEO.

2010 - 2018

KraussMaffei Technologies GmbH, Head of Global Marketing and Corporate Communications

2006 - 2010

Wacker Neuson SE (S-DAX), Head of Global Marketing, Corporate Communications and Investor Relations

2001 - 2005

Aalen University of Applied Sciences, Lecturer in Public Relations

2000 - 2005

Bertrandt AG (S-DAX), Press Spokesperson, Senior Manager Corporate Communications and Investor Relations

1996 - 2000

Barmer Health Insurance, Marketing Trainee, Press Spokesperson & Manager of Fundamental Socio-Political Issues

International Brands & Strong Positions

I have positioned international brands and driven complex change processes. I always combine strategic orientation with operational implementation.Here is an overview of exceptional projects from my professional career:
  • IPO, mergers and acquisitions (Wacker Neuson SE)
  • Ownership of KraussMaffei changed to the Chinese company ChemChina, and KraussMaffei was integrated into ChemChina.
  • Financial transactions, including the acquisition of share packages from major investors (Porsche, ThyssenKrupp)
  • Change management, including increasing profitability, reducing costs, digitalization, Industry 4.0, supply chain)
In addition, there were many exciting and great projects in the following areas (selection):
  • Global brand management, including multi-brand management, brand and corporate design relaunch, employer branding
  • Strategic marketing, including global marketing strategies, customer centricity, digitalization, and Industry 4.0.
  • International marketing, including industry- and country-specific marketing for over 20 subsidiaries worldwide.
  • Digital marketing, including electronic customer management, inbound marketing, lead generation, social media
  • Strategic communication, including global communication strategies, change communication, and compliance.
  • Executive communications, including consulting, coaching, speeches and presentations
  • Internal communication, including global management meetings, management and employee communication, intranet
  • External communication, including press spokesperson, public relations, sustainability communication (CSR), success stories (storytelling)
  • Investor relations, including equity story, annual general meeting, annual and quarterly reports, investor and analyst conference, roadshow
  • Furthermore: Sales marketing (including direct sales, key account management, dealers, representatives), product and service marketing (including global product launches, cross-media system solution, product and service campaigns), trade fairs and events (including major trade fairs (bauma, IAA, K-Messe), employee events)

The Added Value for You

Why work with me? Because I take a holistic approach. I combine Strategy Consulting, Marketing Consulting, SEO Consulting, and Communications Consulting into one package.

I help Start-ups, SMEs, and International Companies develop their strengths. As a Project Coordinator, I ensure that strategy and implementation go hand in hand without detours or delays.

Let’s work together to make your brand outstanding.

Arrange a No-Obligation Consultation