Startup Marketing & Brand Building: From Idea to Icon
Go-to-Market Strategy: Don’t Launch to Crickets.
Starting a business takes courage. Surviving requires clarity. Once you launch, the clock starts ticking. You are under immense pressure to become visible, present your offer, and win the trust of investors and customers immediately.
But here is the trap: Most Start-ups lack the resources for a proper strategy. They skip the Go-to-Market Strategy, weak-knee their Brand Positioning, and launch without a plan. The result? Valuable opportunities are lost. I help you stop guessing and start executing.
“I help Start-ups design a market power that actually works. We don’t just want customers to notice you; we want them to need you.“
Imre Szerdahelyi
Build a Brand Faster. Fail Less.
A strong brand isn’t a luxury; it’s your survival kit. Brand Building provides orientation and ensures your business idea is actually heard above the noise.
In the beginning, you have more questions than answers:
- When and why do customers buy?
- How do we reach them on a shoestring budget?
- Which messages actually stick?
I help you find the answers. We build well-thought-out Startup Marketing and a precise communication strategy.
- The Foundation: Strong Brand Positioning that makes you unshakeable.
- The Map: A structured Go-to-Market Strategy to address relevant target groups.
- The Voice: Regular communication via digital and social media that builds traction.
Start-up Branding: Be Unique or Be Ignored
I work with you to Build a Brand that works.
Values That Sell
Clear values shape your identity. A generic “we are innovative” won’t cut it. We run a workshop to leverage your convictions and create a value proposition that sums up your added value in seconds.
Look Professional from Day One
A clearly designed corporate design reflects your values. Colors, language, and visuals create a coherent structure. We ensure you look like a serious player, not a hobby project.
Content Marketing: Prove Your Worth
Content brings your brand to life. We use websites, LinkedIn posts, success stories, and pitch decks to make your innovation tangible. We explain why you matter.
Lean Marketing: Big Impact, Small Budget
Start-ups need to conserve cash. We use “Lean Marketing” to Build a Brand efficiently. We focus on targeted measures that achieve maximum impact, optimizing every cent of your marketing costs.
References (Selected Clients)
The Blueprint: Your Go-to-Market Strategy
Success isn’t an accident. A smart Go-to-Market Strategy ensures that your product, message, and budget work together seamlessly.
Define Target Groups That Actually Buy
We don’t guess; we analyze. We examine purchasing motives and behavior to Define Target Groups precisely. This allows Marketing and Sales to address real needs with convincing arguments. No more expensive wastage.
Highlight the Added Value
A good product does not sell itself. I help you sharpen your offering. We create precise core messages tailored to your audience, ensuring your benefits are impossible to miss.
The Go-To-Market Plan
(I know the road. I have accompanied many Start-ups—including my own—on this journey.)
Turn Traffic into Leads
After the launch, you need a system. Start-ups thrive on data-based lead generation. I help you build the funnels—websites, landing pages, newsletters—that turn visitors into customers. (I execute this with powerful partners from my network.)
From Startup to Scale-Up
As you mature, you need to adapt your Brand Positioning and marketing strategy. You need to bring product innovations to market and support employee growth with Employer Branding. I support you on this journey from the garage to the boardroom.
Learn more about my marketing services and my services for SMEs.
FAQ: Start-up Marketing Simplified
How do you develop a successful Go-to-Market Strategy?
Research, focus, and execution. We analyze the competition, Define Target Groups, and create a realistic plan. It’s about highlighting your strengths in a way that makes sense to the buyer.
What makes good brand positioning for a start-up?
Clarity. It clearly shows what you stand for, what benefits you offer, and why customers should choose you over the established giants.
How do I Define Target Groups if I don't have data yet?
We hustle. We use interviews, market observation, and hypotheses about purchasing motives. Then, we test iteratively and refine based on real feedback.
How can Lean Marketing work with no money?
Lean marketing relies on priorities. We pick the few tools that work best and ignore the rest. We focus on organic channels and clear messages to get maximum impact from a small budget.
How do I optimize costs?
By measuring everything. We focus on what works, kill what doesn't, and constantly optimize your funnel.