International Marketing: Win the German Market. Win the World.

Cracking the German Code: How to Succeed in Europe’s Toughest Market

Germany is one of the largest economies in the world, but let’s be honest: it is not an easy market to crack. German customers are demanding. They expect quality, precision, and absolute perfection.

If you want to succeed here, you need more than just a translated website. You need a well-thought-out, long-term strategy. You need to communicate your value proposition with surgical precision.

With my International Marketing consulting, I support companies from abroad in entering the German and European markets. I act as your bridge. Thanks to my deep understanding of the market and the German customer mentality, I help you tailor your corporate strategy and Intercultural Communication so you don’t just enter the market—you succeed in it.

Request Consulting for the German Market

“You can’t Google Translate your way into the German market. Many foreign companies underestimate this. To build trust here, your German needs to be flawless, and your message needs to respect the culture. I will ensure you hit the right note every time.”

Imre Szerdahelyi

Are you a German company looking to go international? Click here to jump down.

My Services for International Companies

How I Support You:

  • Market Analysis: We look at the competition and customer needs through a German lens.
  • Brand Management: We adapt your brand to local expectations without losing your identity.
  • Launch Strategy: Comprehensive marketing strategies for product launches.
  • Digital Presence: Content marketing, SEO, and LinkedIn marketing—specifically for the DACH region.
  • PR & Media: Getting you covered in German daily, business, and trade media.
  • Leadership Coaching: Preparing your executives for German boardrooms.
My international clients come from the following countries:

  • Austria
  • China
  • Finland
  • France
  • Italy
  • Japan
  • Sweden
  • Switzerland
  • South Korea
  • USA
Schedule a Consultation

The Blueprint for German Market Entry

Entering the German market requires a long-term strategy. You need to build trust before you can build revenue.

How We Do It:

Meet the German Standard

A market analysis provides the insights we need to position your brand. We define goals and measures tailored to the high expectations of German customers. If your product isn’t positioned as “quality,” it won’t sell.

Content That Builds Trust

Your brand needs to speak the language—literally and culturally. With focused content marketing, we promote your strengths via digital and social media. We use storytelling that sticks in the minds of German business partners, always in flawless German (e. g. on LinkedIn)

German Punctuality in Project Management

Entering new markets costs money. Delays cost more. My tight project management ensures that deadlines and budgets are adhered to. We stick to the plan. Benefit from my coaching services.

Coaching for International Leaders

The German boardroom has its own unwritten rules. Whether it’s presentations, trade fairs, or interviews, I prepare the management of German branches for every situation. I support you in developing Intercultural Competence so you appear confident and convincing.

“Imre helped us, as a leading Chinese manufacturer of injection molding machines in the German market, boost awareness of the Tederic corporate brand and the ‘NEO series’ product line. The storytelling about developing and launching our second product brand, ‘INNOVA,’ at the K 2025 plastics trade fair was remarkable.”

Terry Zheng
CEO
Tederic Machinery

The China-Germany Bridge

For years, I have helped Chinese companies succeed in Germany. It is essential to understand the differences in thinking and working styles to avoid misunderstandings.

  • Experience: I have been supporting German-Chinese business activities since 2006.
  • Track Record: In 2016, I was responsible for communicating the massive change of ownership of KraussMaffei to ChemChina.
  • Today: Since 2018, I have been actively supporting Chinese companies in expanding their footprint in Germany.
New Horizons for Chinese Companies in Germany

The Transatlantic Connection (USA)

Germany and the USA are economic powerhouses. Together with my American partner agency, The O’Connor Group, I help:

  1. German companies gain a foothold in North America.
  2. American companies succeed in Germany.

We provide the strategy, marketing, and communications consulting to make the jump across the pond seamless.

Get Advice as an American Company

Ready to Cross Borders?

Would you like to make your brand fit for the German market, or take your German brand to the world? I support you with analysis, strategy, and drive.

Secure an Appointment Now

FAQ: International Marketing Simplified

Why is Intercultural Competence so important?

Because culture eats strategy for breakfast. Intercultural Competence ensures you don't accidentally offend your new customers. It ensures clear, error-free communication that builds trust.

What does an International Marketing Strategy involve?

It involves knowing the local terrain. It’s a mix of an international brand strategy and local tactical adaptation. It means speaking the local language—not just the words, but the values.

How do I successfully enter the German market?

Do your homework. You need detailed market analysis, clear brand positioning, and a commitment to quality. German customers are loyal, but you have to earn it first.

What is the difference between International Marketing Management and traditional marketing?

Complexity. Traditional marketing focuses on one market. International Marketing Management juggles international consistency with local nuance. It requires a broader skillset.

How does Intercultural Communication help my team?

It reduces friction. It ensures fewer misunderstandings, clearer decisions, and more efficient collaboration across national borders. It keeps the team focused on the goal, not the language barrier.